Grocery, Drug & Mass Market
Timing is everything on new release product and sales conversion is the key! Ingram Entertainment helps Grocery Drug Mass retail locations gain share so that product put in your store is relevant and profitable! Accounts that don’t use our services will find themselves highly unrepresented when it comes to the profitability of their departments.
Ingram has the ability to help you bring in the right quantity, the right promotion at the right price and suggest the right placement for New Release product. We suggest store BPI allocations to maximize sales and minimize returns.
Additionally we offer new release in studio corrugate for the first week, then help you move the product to a more permanent home.
Event Marketing Benefits:
- Cross promotions that make you competitive with mass merchants
- Gets stores involved and trained on the importance of having product on floor on street date
- Big attraction to the consumer to encourage impulse purchases
- Fun store atmosphere
- Overall Title Performance
- Daily sales / trending / efficiency
- Subsets / Genre / Box / Rating/ Promo / Timing
- Store / Region / Division Specific Performance
- Top / bottom performers
- Success / opportunities call outs
- Industry Comparisons / Competitive Comparisons